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Sep 27, 2021 1 min read

Who owns what.

Who owns what.
Photo by Dan Gold / Unsplash

Apple's iOS changes may lead to irreparable harm to Facebook's ad business. This moment has demonstrated to Paul and his fellow performance buyers that relying on one channel (albeit a very effective one) is risky.

https://www.cnbc.com/2021/09/24/apples-ios-changes-hurt-facebooks-ad-business.html


Maybe Facebook shouldn't have given up on their phone efforts so easily?

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