1 min read

What users don’t care about.

What users don’t care about.
Photo by Alice Donovan Rouse / Unsplash

"Living online relies on infrastructure. But that doesn’t mean consumers care about the infrastructure itself. They care about what it can unlock for their online lives: status, entertainment, financial gain, etc. When was the last time you used Spotify and thought “this is great because it’s hosted on AWS!”?"


Whether it's business infrastructure or technology infrastructure, it's the least sexy part about running a company.

(For most people.)