B2B marketing and communications.

We're all the same online.

We're all the same online.
Photo by Ludomił Sawicki / Unsplash
Looking online, it seems we’re all talking about the same things. We’re all clicking and liking the same content. Sharing the same memes and meme formats. Using the same online slang. The same tone and abbreviations. The same advice and ideas, repackaged and repeated. Our avatars are indistinguishable from each other – and thanks to filters, so are our faces. We reinforce our sameness with every click. A sea of mutually validating uniformity.


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Jamie Larson