B2B marketing and communications.

Too much of a good thing?

Ok, three beliefs. That Atletico / Liverpool match was insane. Not only for the game itself but for the impact on the next game between the two sides.

Too much of a good thing?
Photo by Jack Hunter / Unsplash
This is what makes spectacles like this week’s Champions League games so wonderful: These games don’t happen all the time, but when they do come around, they really matter. The same goes with the World Cup—increasing its frequency only diminishes its magic. As we catch our breaths until the next round of Champions League fixtures, let’s appreciate that these games don’t happen too often. To be honest, I feel like I need two weeks to recover from Tuesday’s match day alone. Then again, maybe that’s just my age.

https://www.theringer.com/soccer/2021/10/21/22737647/uefa-fifa-world-cup-champions-league-expansion-scarcity

I'm of two beliefs here:

  1. The World Cup should only be played every four years (both men's and women's tournaments). I understand the global attraction to the World Cup and moving it to every two years would increase it's visibility (and revenue).

    The problem is the players will get burnt out and much like the halls of fame in other sports, the top 11+ players from each COUNTRY are being showcased. I'm not interested in seeing a team full of subs playing another team full of subs.
  2. The Super League should have happened. If you think the Super League will separate the haves and the have nots, just wait until the next round of TV negotiations happen.

Ok, three beliefs. That Atletico / Liverpool match was insane. Not only for the game itself but for the impact on the next game between the two sides.

#YNWA


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Jamie Larson
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