B2B marketing and communications.

They are coming for your spy pixels.

If this, then that becomes how we dictate what comes next. And comparing this data with the marketplace, including competition, creates a paralyzing effect on our culture, our brand and our audiences.

They are coming for your spy pixels.
Photo by Killian Cartignies / Unsplash

(I wrote this article a few months ago and it was posted it on a separate site. Posting publicly here after a few updates...)

I’m sympathetic, but that’s a YP, not an MP, so fuck you and your tracking pixels. I’m blocking them and you should too.

— https://daringfireball.net/linked/2021/02/26/buttondown

Have you ever dove into the history of email? While it’s certainly not Bourne-level excitement, it is rather fascinating.

Some highlights:

  • The first electrical transmission of messages began in the 19th century
  • Queen Elizabeth II sent the first email from a head of state in 1976
  • Jimmy Carter’s presidential campaign became the first to use email in 1976
  • The first U.S. President to use internet email was Bill Clinton in the 1990s

Today, email seems so commonplace. Even boring:

  • I send a message
  • You receive the message
  • Next

If so boring, why all the fuss recently about email?

“Over the years, there have been laws passed regarding email communication to prevent the spread of junk email, and other advances continue to be made as email continues to be a main method of communication for many people.”

https://www.bookyourdata.com/email-list-database/a-brief-history-of-email

Hey, the email client from the makers of 37 Signals, introduced a new way to communicate with the world using email: Users can send emails to a specific email address and their email is published to a web page.

Here’s a quote from one of Hey’s founders, Jason Fried, using the new service:

“Speaking of Web 1.0, HEY World pages are lighting fast. No javascript, no tracking, no junk. They're a shoutout to simpler times. Respect.“

https://world.hey.com/jason/hey-world-b02a6f2e

No tracking.

That’s what the fuss is all about.

“Wait. There is tracking in email messaging?”, you might ask.

Yes.

When you send an email through an email service provider platform, those email include a small image within the email. When the email is opened, that small image acts as a beacon, notifying the platform it has been opened (and thus received by the intended email address). That beacon data is sent to the email service provider, allowing the sender to understand who is engaging with their emails.

Sign up or log in to continue reading...

This post is for subscribers only

Subscribe to wiljr.org

Sign up now to get access to the library of members-only issues.
Jamie Larson
Subscribe