"And so if part of your objective is to spread ideas, and to help others, and to do that as widely as possible, then if you’re writing a book you need to ask a series of questions that are related to: How do I reach people? What do people want to read? What kind of books will they open?"
You can, and should, still write about what you want to write about. But the idea is to learn to frame what you want to write about in a way that people will be interested in.
So what I’m mostly focused on right now for this book is positioning it. Here’s how I think about it."
Positioning is fun, and challenging.