Ads v. Subs

CBS executives said that pursuing a sale of its radio holdings would help the company to shift its business away from the less-predictable advertising sales to the more-predictable revenue sources, such as subscription fees.
 
http://www.nytimes.com/2016/03/16/business/media/cbs-looks-to-exit-radio-business.html

 

Is this the push podcasts needed to go mainstream?