Committed To Electrification

But even with its extended range and mass-market price, the Bolt may still face a difficult battle to lure consumers who are taking advantage of $2-a-gallon gasoline to buy larger vehicles.

While sales of pickups and sport utility vehicles soared in 2015, all-electric models and gas-electric hybrids languished in showrooms.
— http://www.nytimes.com/2016/01/07/business/carmakers-forge-ahead-with-electric-vehicles.html

Are consumers the right market for electric vehicles?