Moves A Little Faster

The ad is set to upbeat music and moves a little faster than you can really read anything — the young people who are the ad’s target audience prefer it that way, Twitter says, and the rest of us will still be noticing new things when we see it for the 14th time.
— http://www.theverge.com/2015/10/27/9618630/twitter-tv-ad-chiat-day

Watching the game last night, we saw the commercial in real time. We liked it, but thought it was missing the engagement that Twitter is so good at. 

What would have been nice if they showed the back-and-forth between fans and even teams.

The one-offs allow people to visit Twitter, but the back-and-forths keep folks coming back.