Reinvent

 

Instead, Jeff brought about two dozen reporters in to see him in small groups. He did all the product demos himself. Everyone left feeling like they had a special session with this dynamic CEO, and Amazon received great press coverage. It’s a small example of how he tries to reinvent how things are done.

( Source: HBR.org | How Jeff Bezos Makes Decisions )

 

A great approach, and a nice way to control the experience.