Brotman, the chief digital officer, acknowledges inconsistencies in the experience, but he says it’s better for Starbucks to move faster and make mistakes, than move slower and risk falling behind.
( Source: Fast Company | Starbucks's Shoddy Square Rollout Baffles Baristas, Confuses Customers )
I really want to poke fun at this. Being a Square client / promoter (and a sometimes-Starbucks customer), it saddens me this wasn't rolled out properly.
After I heard the news, I went down to downtown Starbucks and asked them if I could pay with Square. They knew what I was talking about but they didn't have the scanner set up to process the order. Instead, I used Passport, which worked / works flawlessly.
As a user, I have no idea how an organization / person can "just ship it" without "it" working as promoted / expected.
As someone who builds and releases things, I certainly understand and appreciate the need to "just ship it".
Still, there has to be a happy medium.