Thinking Bigger

 

From a business perspective, we compete across many different industries and within many different markets. We believe our primary sources of this competition include, but are not limited to:

  • Football clubs
  • Television media
  • Digital media
  • Merchandise and apparel
  • Sponsorship
  • Live entertainment

(Source: sec.gov, MANCHESTER UNITED LTD. F-1)

 

Not only did they register on a US Exchange, they're also thinking about competition in the broader "entertainment" segment.

I imagine most sports organizations think this way. Fun to read it first-hand.