"Email Marketing Is The Most Cost-effective Advertising Method Available Today"

 

With email, you know within 24 hours exactly which messages have been opened, by whom, what links the openers clicked on, and what part of your message was working.

(Source: Harvard Business Review, Why Email Marketing is King)

 

Data. Data. Data.

Allowing marketers access to this data has created a new challenge: How to best use this data to provide both short-term and long-term value to customers / recipients.

It's a good and fun challenge to be in the middle of.