Conversations, Not Slides, Add Value


 

My feeling is that PowerPoint is of itself a monologue.

...

(And even in Presidential addresses, the more interesting stuff comes at the end when the reporters get to ask questions.)

(Source: TechRepublic, Want To Have Better Meetings? Ditch PowerPoint.)

 

I agree.

While I don't think you should completely ditch your slides, they certainly shouldn't be the main focus.

I introduced webinars to our team and to the company's community. We'd put together a set of slides (mostly sales-oriented), then read the slides to the attendees.

A waste of time.

So, earlier this year, I decided to change things up.

We'd highlight a handful of key concepts and list them on a slide. Next, we'd invite two people to discuss these concepts. Finally, we'd tell the registrants / attendees that they'd have the opportunity to ask questions during the webinar. Not at the end but when it made the most sense - as the topic was being discussed.

It went from a one-way dialog to a fire-side chat with instant engagement. Have a question? We'd open up the line and you would ask the question directly.

The slides were available as a downloadable PDF document following the webinar.

I would post the slides up on the site and people could grab them and do what they wanted with them.

But the value was in the conversation.

 


 

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