The Hobby That Keeps Growing (AppleTV)

That means that the run rate is $1.2 billion in content sales for the Apple TVs in use.

(Source: Asymco, Beneath contempt: The Apple TV business model)

Amazing numbers, for a product that's been labeled as simply a 'hobby'. With WWDC coming up in a few weeks, we'll likely see more rumors about the upcoming iTV and hopefully some actual details.

Regardless, as more people cut the cable cord, the AppleTV is a great way to watch TV on your time, no matter the device. (With the addition of Aereo, TV has become even more enjoyable to watch.)

Now, if Apple can add a soccer package (similar to MLB, NBA, NHL packages), that would be tops.

 

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