That means that the run rate is $1.2 billion in content sales for the Apple TVs in use.
(Source: Asymco, Beneath contempt: The Apple TV business model)
Amazing numbers, for a product that's been labeled as simply a 'hobby'. With WWDC coming up in a few weeks, we'll likely see more rumors about the upcoming iTV and hopefully some actual details.
Regardless, as more people cut the cable cord, the AppleTV is a great way to watch TV on your time, no matter the device. (With the addition of Aereo, TV has become even more enjoyable to watch.)
Now, if Apple can add a soccer package (similar to MLB, NBA, NHL packages), that would be tops.
(This is an affiliate link to Amazon.)