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Perceiving competition.

By focusing on the longer-term vision of your organization, the real competitors will appear.
Perceiving competition.
Photo by Matt LaVasseur / Unsplash

 

"Instead, Katila and Thatchenkery found clear evidence that the most innovative firms tended to be the ones that were paying attention to the right competitors."

https://ecorner.stanford.edu/articles/how-to-rethink-competition/

From an innovation perspective, those obvious competitors are likely your competitors today. By focusing on the longer-term vision of your organization, the real competitors will appear.