I think about this example and question why we still contribute to content factories in B2B and why we’re not spending more time on distribution. Content distribution is how we separate from the commodity content that’s drowning people out.
“Distribution” is the wrong word to use here, especially as it relates to business-to-business communications and content.
The word we should be using is “connection”.
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From wiljr.org: On the new culture of business, marketing and technology.