Just one thing...
Digital advertising: Short-term complications and long-term reputation loss.
A website using Google Analytics (GA) without the safeguards set out in the EU GDPR violates data protection law because it transfers users’ data to the USA, which is a country without an adequate level of data protection.
GARANTE PER LA PEROTEZIONE DEI DATI PERSONALI: https://www.gpdp.it/web/guest/home/docweb/-/docweb-display/docweb/9782874#english
The short-term complications and long-term reputation loss of advertising in the digital age continues.
wiljr.org: On the new culture of business, marketing and technology.