1 min read

Just one thing...

Who do marketers receive these consumer profiles from? Do they have access to this data, too? What are they doing with that data?

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As consumer attention splinters across a growing number of media options, the quest to reach consumers with meaningful messages increases in difficulty. Without third-party cookies, companies need a new model for privacy-compliant targeted advertising. Fortunately, that model is beginning to take shape.

Association of National Advertisers: https://www.ana.net/magazines/show/id/forward-2022-06-pwc-walled-gardens-compliancy


There's this seemingly throwaway comment in the above article: "Marketers receive a consumer profile with actionable data on purchasing patterns, media consumption, and more while complying with privacy regulations."

  • Who do marketers receive these consumer profiles from?
  • Do they have access to this data, too?
  • What are they doing with that data?

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