1 min read

Just one thing... (08.04.22)

It feels like the RadioShack brand has disappeared over the last two decades. All we have is nostalgia for the way it was.

The one thing...

Sometimes we have to let go.

What's being said...

“This is a completely new branding situation, because we have an old, well-known brand now producing comments that are totally inconsistent with everything the brand stands for, and are well over the line of good taste…It’s jarring to people,” said Tim Calkins, a marketing professor at Northwestern University’s Kellogg School of Management.

My take...

What RadioShack meant to you and me (and maybe even the author) is likely something different than what RadioShack means to the future and even current generation.

That is, something completely different.

In general, I think this is a terrible strategy and am likely not going to shop at RadioShack any time soon (or again).

However, when did I last go to a RadioShack store? When did I last want or need to go to a RadioShack store?

It feels like the RadioShack brand has disappeared over the last two decades. All we have is nostalgia for the way it was.

The future (and likely current) RadioShack customer doesn't.

Go further...

See Megan's article at The Wall Street Journal.

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