1 min read

Just one thing... (08.01.22)

That's a vertical approach to your work. Within your firm, you are working to extract the very best from your team, ensuring your team's output is aligning with corporate goals.

The one thing...

Exploring new revenue streams.

What's being said...

The chances are that there’s another publisher out there right now wrestling with exactly the same problems. And, if they knew that you had dealt with the issues they’re stuck on, they might just pony up to get you to help them out.

My take...

I've never understood why firms–especially agencies–don't offer their horizontal expertise and experience to other companies–especially brands.

Let's say you lead a marketing team within a firm. You are working on both near-term and mid-term projects and initiatives. All work is focused on the corporate strategy.

While your role has many responsibilities, you are mainly focused on getting your team to work more efficiently while leveraging today's tools and experiences.

That's a vertical approach to your work. Within your firm, you are working to extract the very best from your team, ensuring your team's output is aligning with corporate goals.

While you may have time to read, listen and / or watch how others do what you are trying to do (as the leader, you are looking forward), you probably don't have a lot of time to find a case study specific to your needs.

However, if you are already working with an agency who is likely in-turn working with companies similar to yours, wouldn't it be helpful to learn from those experiences?

And wouldn't you pay for you and your team to learn from those experiences?

And, as an agency, wouldn't be great if I can charge for those experiences?

Go further...

See Peter's (@flipping_pages) article at Digital Content Next.

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