1 min read

Just one thing... (07.21.22)

Audience. Message. Outcome.

The one thing...

Like audio when capturing video, audience is the most important and most overlooked aspect of success.

What's being said...


Throughout this journey, the product itself didn’t meaningfully change—the audience did. Ben initially assumed that a new tech website would resonate with tech employees. Instead, 30-something female bloggers turned out to be the ideal early adopters.

Go further...

See Lenny's article at Lenny's Newsletter.