1 min read

Just one thing... (07.08.22)

Marketing through owned channels will likely make up the bulk of content over the next 36 months.

"The analysts also predict that marketers will turn more of their focus to existing customers, which represent 75%–80% of B2B organizations’ revenue stream. As they do, often fragmented marketing teams such as demand, account, customer marketing will work more closely to provide a better integrated, full lifecycle approach. Forrester predicts that in the coming year, disparate marketing teams will consolidate in 20% of B2B firms."

Digital advertising. Privacy policies. Economic turbulence.

If current clients are not a marketing team's focus today, they will be very soon.

Marketing through owned channels will likely make up the bulk of content over the next 36 months.


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