"You want to know the best way to become a better marketer?
Get as close to the revenue numbers as possible and I don’t mean generate a bunch of leads. I’m talking about running experiments that can create relationships that might eventually lead to a new customer.
People buy from people. It’s as much cliche as it is true."
The Juice is quickly becoming a favorite newsletter. Focused on B2B marketing, the shift back to relationship-based business messaging is real.
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From wiljr.org: On the new culture of business, marketing and technology.