Just ask.

“Since we usually use an open as an indicator that someone is still interested, we will need to move past that metric to some other kind of action.”


How much stock have you been putting into open rates? I mean, they aren’t a true factor in discovering engagement rates.

(Think Outlook and image blocking.)

What if you just asked your recipients if they find value in your emails?

Subscribe to wiljr.org

Don’t miss out on the latest issues. Sign up now to get access to the library of members-only issues.
[email protected]