"A major rebranding effort is currently under way as fossil fuel interests like the Colorado Oil and Gas Association (COGA) and its members position themselves not as climate change deniers, but as staunch, even proactive, allies in reducing emissions and reaching carbon neutrality."
This entire article is fascinating. It's like a playbook on how to create a crisis communication plan to combat what's obvious.
Even down to using old data and reports to better position an obviously (and obliviously) wrong narrative.
This story, over the long run, will play out as a short-term revenue grab from folks who have no long-term thinking.
And, it'll likely work.