This renewed focus on customer-obsession will force B2B communication leaders to 'pull forward' their long-term audience goals.
To build long-term value through communications, businesses must define a structure of protocols aimed at delivering long-term trust with its audience.
Whether social or other platforms, digital advertising no longer works for business-to-business communications.
Execution, though, is taking those smart ideas, translating them for consumers, then shipping–that’s where the value is actually realized.
I took the photo below this morning.
We walked downtown, enjoyed a plate of enchiladas then headed over to a brewery. Then back downtown and finally home.
This week's article is focused on mentally getting there, using a single quote that has turned into my one big idea. It's a shift in thinking that will help us as communications leaders take part in an industry-shifting change.
I have no idea what that has to do with newspapers or digital media.
Five years ago, I started to stop staying the word but, mostly replacing it with the word and.
The challenge with being free to everyone, as I learned when I worked at a coffee shop in California, is that people want to belong. They want to be a member of something. Part of a group.