1 min read

An exercise in branding.

Clever. Simple. Effective.

There are three companies with great corporate and product/service/campaign branding efforts.

  1. The Milwaukee Brewers
  2. Heineken
  3. FedEx

All creative logos backed with creative campaigns.

We see (and feel) Heineken's campaigns during soccer events. I don't think they'll be sponsoring this year's World Cup. I imagine they will bring their no-speak campaign style to digital.

Then there's Adidas.

(Personal bias: The best.)

While nothing beats the Trefoil, this is pretty good.

Clever.

Simple.

Effective.

Image: Adidas sandals.
Adidas sandals.

Image source: https://www.crunar.mx/blog/10-secretos-para-alcanzar-el-exito-en-tus-disenos