Hey. It's Wil.
I write about the intersection of communications and technology, especially for those looking to build new ways to communicate with their B2B clients. Learn more about me. Thanks for being here.
At the beginning of last week, I was thinking about the impact of Truth Social, the new social app from the Trump Media & Technology Group (TMTG). I'm mostly interested in the rollout, technology and impact (if any) to business audiences.
However, I'm still on the waiting list and it didn't make much sense to crawl into the details before I had complete access.
As a quick aside, I did enjoy the waitlist message: "We love you, and you're not just another number to us. But your waitlist number is below.".
Some other things that floated through my inbox, Matter and Overcast apps.
- The Evolving Role of the CMO. A new report from eMarketer's Insider Intelligence group. I'll write more this week, however this line caught my eye: How CMOs Can Align with the Business to Drive Success.
- I’m curious: what exactly do you think makes this Zelensky video such effective political communication? This is a fascinating Twitter thread on why and how politicians are using social media to create transparency around their actions.
- Integrated Pipeline Management: The Nexus of True Marketing-Sales Collaboration. There are some typical reasons why marketing and sales teams continue to have challenges in syncing their efforts. Meetings, though, is still one of them?
- How platforms with first-party data stand to benefit from AppTrackingTransparency. Spoiler: They stand to benefit.
- 4 steps to future-proof your programmatic strategy. If you've been here for any length of time, you probably know how I feel about digital advertising and B2B communications. (Update: I'm pretty numb to it at this point.) And, of all companies, Google steps up with this doozy: The good news is that marketers and agencies can win with privacy-first marketing.
That's it for today.
Expect a few new articles to land later this week.