B2B marketing and communications.

A significant shift.

This might end up being a template of how to (correctly) respond to these types of incidents.

A significant shift.
Photo by Matt Hardy / Unsplash
“In moving forward, marketing experts say Activsion Blizzard needs to align their communications across marketing, human resources and the C-suite divisions.

“Marketing working without those other two critical parties will seem hollow,” says Cieslak. “It needs to be sincere, actionable and immediate. It needs to feel comprehensive and signal a significant shift.””

source

This might end up being a template of how to (correctly) respond to these types of incidents.

Also, something about marketing's role being everywhere and expectations closely behind?


Subscribe to wiljr.org

Sign up now to get access to the library of members-only issues.
Jamie Larson
Subscribe