“In moving forward, marketing experts say Activsion Blizzard needs to align their communications across marketing, human resources and the C-suite divisions.
“Marketing working without those other two critical parties will seem hollow,” says Cieslak. “It needs to be sincere, actionable and immediate. It needs to feel comprehensive and signal a significant shift.””
This might end up being a template of how to (correctly) respond to these types of incidents.
Also, something about marketing's role being everywhere and expectations closely behind?