A big change for email marketers.

Updated messaging from email service providers based on yesterday's Apple event.

A big change for email marketers.
Photo by Volodymyr Hryshchenko / Unsplash

"Apple’s release of iOS 15 and macOS Monterey will offer a new feature called Mail Privacy Protection. If an Apple Mail user enables this feature, it will limit the ability for marketing software providers, like Mailchimp, to accurately determine the following:"


Here's Mailchimp's home page this morning:

"Engage your customers and boost your business with Mailchimp's advanced, yet easy‑to‑use marketing platform."

Wonder how Apple’s Mail Privacy Protection will impact their value and positioning statements.

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