The Flywheel Is Not Intuitive

If you are coming from the world of funnels, does this graphic make sense?

 


Source: https://www.youtube.com/watch?v=kaQ8kUKsMyA

Source: https://www.youtube.com/watch?v=kaQ8kUKsMyA

 

I’ve read a few dozen articles and watched a handful of videos and the flywheel concept still isn’t sticking with me.

The first question I have: How is any of this measured?

 

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Jamie Larson
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