I can’t agree with this enough.
We had an outage in one of our service areas recently. There’s no good time for an outage however this happened right around the New Year.
Internally, we quickly gathered a response team then started contacting local newsrooms, in addition to responding to those folks calling in asking for updates. Our goal was to provide those journalists with realistic expectations on when we would be able to follow up with them.
Then, actually following up with them.