Slack Frontiers: San Francisco

Slack Frontiers: San Francisco


The View ๐Ÿ‘“


The Slack Frontiers conference was held at Pier 48 on September 5-6 in San Francisco. As a heavy user of Slack and as a previous resident of San Francisco, I was super excited to attend the conference.


Slack Frontiers 2018: Pier 48, San Francisco

Flying out of Missoula International Airport (MSO) is great – 12 minutes from Uber pickup to the airport and another 5 minutes to get through security. Less than 20 minutes. Nice.


โœˆ๏ธ MSO โ†’ SEA โ†’ SFO ๐Ÿฆ€

We lived in the Bay Area when the San Jose Sharks were introduced as an NHL expansion team. I still have one of the stones used to build the arena. Irbe was a favorite, and so was Owen Nolan.


Owen Nolan ๐Ÿ’

I landed at SFO on Wednesday before noon, waited for my bag, hopped on BART and was in San Francisco at 12:30. The conference opened at two – I dropped off my bags, grabbed the drone and walked (the long route) from Market and 7th to Pier 48. After registering, I poked around the conference floor.


Slack Frontiers Floor ๐Ÿ›’

Two things Iโ€™ve learned over the past year in attending conferences:

  1. Full sheet conference collateral no longer exists

  2. Conference attendees donโ€™t like taking collateral

Things I might try if I was putting on a conference:

  • Request all electronic collateral from vendors before the conference

  • As the event organizer, send all collateral to all attendees and registrants after the conference

  • Send attendee information to all vendors after the conference

There were only a handful of vendors which seemed to be a good amount.


Slack Collateral ๐Ÿ“œ

Entering the Main Hall early to get a good seat for the opening keynote, I took my spot in the back-middle row. I figured I was safe from any speech-related exercises.

I was wrong.


Opening Keynote Prep ๐Ÿ“ฃ

โ€œEveryone in the back-middle row, please stand up. The first one to correctly answer this quiz receives my book. Oh – Everyone else, please turn around in your seats and stare at them until they answer correctly.โ€


Primed To Perform ๐Ÿ“• (I Won)

After the opening Keynote, I picked up my t-shirt and with the sun still up, flew the drone over the bay. We left San Francisco in 2007 – much of the city is the same. Those big buildings are new.


San Francisco Giants, Marina, Bay Bridge, Downtown ๐Ÿข

Starting early the next morning, I headed out in darkness hoping to catch the sun rise over the Bay and to take the long route (along the Embarcadero) to Pier 48.


My Schedule ๐Ÿ“…


Hotel Room View ๐ŸŒด


Missing Obama ๐Ÿ’ก


My SF Office ๐Ÿฆ


Hi Dive (๐Ÿธ), Redโ€™s Java House (โ˜•๏ธ)


Innovation ๐Ÿšฝ

Back at the conference, I picked up Channels – Slackโ€™s printed magazine (good!), walked around the conference floor then took my seat for the Thursdayโ€™s opening Keynote.


Slack Channels ๐Ÿ—ž


Atlassian ๐Ÿž


You Are Here ๐Ÿ‘‰


Thursday Keynote ๐Ÿ’ฌ

After taking wads of notes, meeting with our friends from Okta and Atlassian, I stepped out of the closing Keynote then headed out to do some reminiscing.


Cha Cha Chas ๐Ÿ’ƒ


Mad Dog โšฝ๏ธ


Neighborhood View ๐Ÿ‘€

The flight home took me through PDX, which meant I stopped by ยฟPor Quรฉ No?.


Yum ๐Ÿ˜‹

To date this year, Iโ€™ve attended two conferences: Slack Frontiers and CIMC (in Squamish). Both have been terrific – in size, presenters and location.

Subscribe to

Donโ€™t miss out on the latest issues. Sign up now to get access to the library of members-only issues.
[email protected]