B2B marketing and communications.

As Agreed by Sales and Marketing

At the end of the day, the goal of lead scoring is to provide the Sales team with the best opportunities (as agreed by Sales and Marketing) as quickly as possible.
— https://www.fourquadrant.com/lead-scoring-system/



Subscribe to wiljr.org

Sign up now to get access to the library of members-only issues.
Jamie Larson