The Next Step In Online Advertising: Offline

The Next Step In Online Advertising: Offline

“But actual purchase information is a much more powerful signal than a rough location estimate, Jain said. “These companies have to invest in finding the identity of the consumer at the moment when that shopper is at the cash register.””

– Source

I’m sure everything will be fine. I mean, Google’s official motto is ‘Don’t Be Evil’.  

Erm.

 

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Jamie Larson
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