📉 Would Suspending Suspicious Accounts Break Twitter?
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“Over the last year, its automated system caught 3.2 million suspicious accounts per week, a Twitter spokeswoman said.”
That’s 166.4 million suspicious accounts per year.
For the year ending December 31, 2016, Twitter earned 2.5 billion in revenue.
During the same time period, Twitter had 319 million monthly active users. I don’t see a note whether those are net of the suspicious accounts.
That equates to about $15/monthly active user.
While I don’t know if the ‘suspicious accounts’ above are considered active users, at $15 per suspicious account…
Lost Revenue ($m)
If all 166.6 million suspicious accounts were also paying $15 (on average) in advertising and given advertising services revenue accounts for 89% of Twitter’s revenue, is it fair to say that if those suspicious accounts were suspended, Twitter would be broke?