B2B marketing and communications.

🤷‍♀️ Robots Taking Over Marketing

 

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Automation and data are essential tools that help with outreach, and therefore qualify as a marketing capacity, but human beings are still necessary to begin and end the process.
— https://www.demandgenreport.com/features/demanding-views/why-are-b2b-companies-moving-inside-sales-to-the-marketing-department

 

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Jamie Larson
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