“How do I monetize? Still not clear.”
Where are we going to get our news if we no longer value it? Lots of news organizations are trying to make money now that readers are in control of how and what they want to read. Ads? Nope. Per article? Maybe (too early to tell). Consolidating operations? Maybe (still too early to tell). My money is on operational consolidation (ie, focused and great journalism) plus simple distribution (make it easy for publishers!) coupled with high-quality, highly-targeted ads (ads should not be a bad thing!).