B2B marketing and communications.



iPhone Photo


If you can brainwash consumers into developing new tastes that make the old stuff look uncool for aesthetic rather than functional reasons, you still have a shot at harvesting more sales from your existing customer base.

( Source: NYTimes.com | Why Apple Wants to Bust Your iPhone )


Analysts and journalists, two of Apple’s toughest critics. It’s all about the lack of bling, nevermind the increases in performance on the inside.


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Jamie Larson