Colwell observed that the rate of analytics innovation consistently outpaces interpersonal skills. Creating better customer experiences from hard data required a softer touch.

( Source: Harvard Business Review | When Digital Marketing Gets Too Creepy )


Over the last few weeks, I’ve been digging into our data to build a better profile of our community. Understanding timing, types of links, colors, length, etc. gives us a better appreciation of what our audience is most interested in. Building these profiles is based strictly on data.

Our users have provided us this data. It’s our mission to use it responsibly, to communicate to our community without creeping them out.


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