1 min read

Marketing (Funnel) Is Dead


Every person we talk to is a person with a story whose personal experience matters, who has a unique relationship with the campaign. We see this not as a bucket to process but as an opportunity for voter-initiated contact.

( Source: PandoDaily | Let’s kill the marketing funnel, says Obama CIO )


100% agree.

Seems to help better define sales v. marketing, or even advertising v. marketing.