Dumbing Down The World

It turns out multitaskers are terrible at every aspect of multitasking. They’re terrible at ignoring irrelevant information; they’re terrible at keeping information in their head nicely and neatly organized; and they’re terrible at switching from one task to another.

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Multitasking is one of the most dominant trends in the use of media, so we could be essentially dumbing down the world.

(Source: PBS.org | Interview Clifford Nass)

A long, but fascinating article discussing the effectiveness of multi-tasking.

Turns out, according to the research, it’s not.