Why Bother?

 

So s/he presses “Publish” and then gets a nasty email 5 minutes later from the PR person, wondering why they didn’t wait for a reply.

(Source: The Uptake – Brad McCarty, The Painful PR Circle)

 

A great, concise article discussing the chasm between writers and traditional-thinking PR folks.

I’ve been thinking a lot about this over the past few weeks. I had my own run-in with a PR-type and I’m baffled at the response I received. The article above nails it.

I get that it’s about control. That doesn’t mean it can’t work.

I don’t know what the answer is here, other than to let time play itself out and watch writers move forward while non-innovative / caring PR folks sit and pitch a fit.