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Sep 17, 2012 1 min read

Running Without Listening

 

At the very least, they expect advance or engaged communication on an issue that affects the community. For better or for worse, they will extend this unwritten contract beyond the social realm.

(Source: AdAge.com, How New York’s Marathon Organizer Is Running in the Wrong Marketing Direction)

 

Listen to your community.

 

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Wil A.
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