1 min read

We Are In This Together

I think the words You and I can be very decisive, depending on the situation, and should be avoided. Even if you adjust your tone, using You and I creates two separate groups, which distances you from your client’s need.
(Source: Justin Cutroni, Avoid I and You in Consulting)


I agree and would extend this beyond just consulting. In any type of relationship – whether business or personal – it would signify a tighter bond by using “we”.

We are in this together.


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