I think about business cards. A lot.
I’ve designed them. I’ve given them out. They’ve been given to me. I’ve entered them into my address book. I’ve thrown them away.
Each time I design / hand out / receive a business card, I think: What a necessary evil. I know they have their place, but can we have another option to giving out / receiving business cards?
At a recent roundtable event, this thought was pushed back to the forefront. I’m not sure why this group of people – folks on / near the cutting edge of marketing and technology – are handing out static forms of paper that will (likely) be tossed aside (regardless of whether the data is captured and action is taken)?
There has to be a better way, right?
I’ve been using CardFlick for awhile. My emails say September of last year, but for some reason I feel it’s been longer than that. Anyway, it’s an awesome idea. You simply load up your card, then *flick* it to other CardFlick members nearby. Really simple. (If they don’t have the CardFlick app, there’s an option to email the card.)
My response via Twitter was the following:
— William A. (@wiljr) March 27, 2012
Business cards are easy to find, easy to hand out, and instantly recognizable. They can even be a great way to get a conversation moving. Handing out a business card also has a sense of instant gratification and acceptance. (Hey! This business / person now knows me! I can contact them!)
But the utility of business cards is declining, and annoying. Instead of handing me your business card and making me do all the work to enter in your details, why not use an app (like CardFlick) or about.me as a digital replacement?
Let’s make it even easier to share data.
The HBR Series is great, and this book in
particular asks the right questions for a better you.
(This is an affiliate link to Amazon.)