1 min read

Here's Your Customer Response

Hulu, the folks who make an online service that provides TV shows and other video over the Internet, has hit a snag. Or, has hit it rich, depending on which way you look at it.
Hulu recently released an app, Hulu Plus, for the Apple iPad crowd. Sounds like a great idea, until you scroll down to read a smattering of the reviews…

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The company’s mission statement starts off with the following:

Hulu’s mission is to help people find and enjoy the world’s premium video content when, where and how they want it.

Oops. Or, rather, is it a collective *sigh*? I mean, there’s probably an R&D team and a QA team at Hulu, but it’s pretty expensive to put together a consumer test laboratory or team, not to mention time intensive.

Hulu is a great service with a lot of passionate people behind it. Maybe this was their way of testing the market – Let’s put a workable app out, get people’s feedback, and start turning out releases that actually make a difference to our customers.

What’s more impressive – That there are over 1,700 1-star ratings, or that over 2,000 people took the time to download, try, and post a review with their feedback?

Could this be TiVo, 2.0?