Don't ask your customers this.

"Whether it’s because coming up with new ideas makes the current situation seem sub-optimal or because you feel demoralized that your ideas will never become reality, this study makes a compelling case not to ask people for suggestions."

https://www.getrevue.co/profile/mjwhansen/issues/one-question-you-should-never-ask-750347

A fascinating and fun listen.

Please share this article with colleagues and industry peers you think might find it interesting.