If a tree falls in a forest and no one is around to hear it, does it count as an impression?
Whether social or other platforms, digital advertising no longer works for business-to-business communications.
More issues
Why we do the things we do.
Execution, though, is taking those smart ideas, translating them for consumers, then shipping–that’s where the value is actually realized.
Winter, edited.
I took the photo below this morning.
Puzzled.
We walked downtown, enjoyed a plate of enchiladas then headed over to a brewery. Then back downtown and finally home.
One big idea.
This week's article is focused on mentally getting there, using a single quote that has turned into my one big idea. It's a shift in thinking that will help us as communications leaders take part in an industry-shifting change.
Skylines and branding.
I have no idea what that has to do with newspapers or digital media.
Wil's Sunday: Getting rid of buts.
Five years ago, I started to stop staying the word but, mostly replacing it with the word and.
The economics for B2B creators.
The challenge with being free to everyone, as I learned when I worked at a coffee shop in California, is that people want to belong. They want to be a member of something. Part of a group.
How do we do our jobs better in a connected, creator economy world?
If companies don’t let us experiment and learn outside of business hours, how are we supposed to get better at our jobs?
Time to power off?
I wonder if Mark is coming to some realization that he picked the wrong company to focus on with his Power On newsletter. He's really trying to hit hard on making a mess of Facebook, Facebook, Inc. and Meta Platforms, Inc.